Jeff Mehmood
Vice President, Western Division

Mr. Mehmood has been part of Heartland’s operations team since July 2006, he currently serves as Divisional VP of our Western Division where he oversees our Los Angeles, Las Vegas, San Diego and Tucson markets. Prior to his promotion to Divisional VP, Jeff was a director of store operations. Jeff is a member of the
operations leadership team and serves as a point-person for several key strategic initiatives including excellence in leadership, leadership training and
development, project reimage and operational excellence. Jeff brings over 15 years of multi unit leadership experience. Prior to joining Heartland, Jeff held key
field management positions with Circle K and Frito Lay.

Jeff holds a Bachelor and a master’s degree in business from University of Miami (FL).